Growth Marketing Manager

Key Responsibilities:

• Own and optimize the entire marketing funnel: acquisition, activation, retention, and referral.
• Plan and execute multi-channel campaigns across paid media, SEO, email, partnerships, and organic content.
• Build and manage performance marketing efforts on platforms like Google Ads, Facebook/Meta, LinkedIn, and others.
• Create and iterate on landing pages, lead magnets, and CTAs to increase conversion rates.
• Use A/B testing and data analytics to validate hypotheses and optimize campaigns.
• Work closely with product, sales, and design teams to ensure consistent messaging and user journey.
• Analyze KPIs weekly/monthly and report performance with actionable insights.
• Identify and test new growth channels or partnerships that can scale revenue.

Requirements:

• 3–5+ years experience in growth, performance, or digital marketing roles.
• Proven track record of driving user acquisition and revenue growth.
• Deep knowledge of performance marketing platforms (Meta, Google Ads, LinkedIn, etc.).
• Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, or Looker.
• Experience with A/B testing tools (e.g., Optimizely, Google Optimize, VWO).
• Understanding of marketing automation, lead nurturing, and email marketing tools (e.g., HubSpot, Klaviyo, Mailchimp).
• Strong copywriting and communication skills.
• Self-starter with the ability to manage multiple projects and priorities.

Preferred:

• Experience in SaaS, eCommerce, or B2B/B2C tech industries.
• Familiarity with SQL, data dashboards, and CRM tools.
• Prior experience managing budgets and delivering ROI-positive campaigns.

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